Experience
BMW Group · Interaction Designer & Project Lead
Oct 2023 – Present
Innovation & Emerging Technology. Additional projects are under NDA and happy to discuss in interview.
Sole designer + PMDeployed globallyFeatured by Meta
- Led stakeholder discovery, including BMW Group University instructors, and turned business requirements into scoped tasks for a cross-functional dev team.
- Observed live technician training and mapped the full repair flow step by step as the team's source of truth.
- Designed the hand-tracking interaction system: the PAW, a toolbox on the hand, pinch-to-use tool logic, and color signifiers that show what each part is ready for. Validated tool hand anchoring in technician usability tests.
- Designed bulk actions, time and cost scoring in FRUs, and wrong-tool penalties, ending in a real end-of-service test.
- Owned branding, trailers and stakeholder decks. The department's first project industrialized, now used at BMW Group University training centers globally.
Sole designerTaken on by 6 departments
- Proved the idea with brew.ai, a hackathon-winning coffee prototype, then pitched it with a pretotype trailer that drew requests from departments across the plant.
- Shadowed end-of-line inspectors to fit the tool passively into their workflow, which led to a camera on their safety glasses.
- Designed and built the front end of a checklist that fills itself in with clip evidence, in the Density design system, using a three-in-a-row detection rule to prevent false positives.
- Designed a self-service data processor, also in Density, that auto-labels training clips from narration, and ran a usability test with coworkers that shaped the next build.
- Contributed the process diagram and the UX and privacy themes to the team's position paper, Spatial Human Amplification: AI Meets Physical Work.
- Handed off the proof of concept with documented limits. Six departments in Germany and the US took it on.
Pitch, research + conceptsLive in ChatGPT DE
- Pitched the app to leadership with a pretotype trailer and deck that won funding for the project.
- Researched the consumer apps already in ChatGPT and OpenAI's design guidelines, and mapped what an app can control in four levels.
- Built an agent stress test across six categories, with BMW's configurator as the source of truth, and ran it against each new build.
- Laid out the shipped Phase 1 UI within OpenAI's design system: model cards and a handoff into BMW's configurator.
- Concepted Phase 2 entry points, visual comparison and drill-down views, in both BMW's NEO and OpenAI's design systems.
Earlier
Freelance · UX/UI Designer
Jan 2023 – Aug 2024
Visual identities and interactive prototypes for early-stage startups and small businesses, including the launched site for Aladdin Mediterranean Cuisine.
BMW × SCADpro · Art Director & UX Lead
Mar – Jun 2023
Directed visual and UX design for speculative interaction concepts in a multidisciplinary studio team, aligned to BMW's brand and product vision.
Deloitte Digital × SCADpro · UX Designer
Jan – Mar 2023
Built a market-ready digital product concept through user research, persona development, and rapid prototyping.